吉利掀了大六座SUV的牌桌

Core Insights - The article highlights the competitive landscape of the six-seat SUV market, emphasizing how Geely's Galaxy M9 aims to disrupt the market with a significantly lower price point compared to competitors like Li Auto [1][2] - Geely's strategy focuses on delivering flagship-level features at mainstream market prices, positioning the Galaxy M9 as a "half-price Li Auto" [2] Product Development and User Insights - Geely's development of the Galaxy M9 involved extensive user research, revealing that potential buyers prioritize comfort in the third row, which influenced the vehicle's design [3] - The company has adopted a collaborative approach, breaking down departmental barriers to ensure that product development aligns closely with user needs [3][4] Specifications and Features - The Galaxy M9 boasts impressive dimensions, measuring over 5.2 meters in length and having a wheelbase exceeding 3 meters, resulting in the largest interior space in its class [5] - It features a third row with a maximum reclining angle of 150 degrees and retains ample trunk space even when fully occupied [5] - The vehicle incorporates advanced AI technology, including the Galaxy FlymeAuto2 smart cockpit and a high-performance Qualcomm 8295P chip, enhancing the driving experience [5][6] Market Positioning and Target Audience - Geely aims to position the Galaxy M9 as a flagship product that not only drives sales but also elevates the brand's market perception [6] - The user demographic for the M9 includes over 50% from government and high-end manufacturing sectors, indicating a shift in target audience [7] Sales Strategy and Market Impact - Geely is committed to transparent pricing and service, avoiding any form of price gouging to maintain customer satisfaction and brand loyalty [7] - The launch of the Galaxy M9 at a starting price of 173,800 yuan challenges the existing value perception in the six-seat SUV market, prompting consumers to reconsider the worth of premium pricing [7][8] - The success of the Galaxy M9 could redefine the value benchmarks for mainstream family SUVs, depending on Geely's ability to deliver on its promises regarding production capacity and quality control [8]