大六座SUV的价格防线，被银河M9撕开了口子｜钛度车库

Core Viewpoint - Geely's Galaxy M9 has been launched with an aggressive pricing strategy, significantly undercutting competitors in the large SUV market, particularly in the context of rising prices for electric vehicles [2][5]. Product Strategy - The Galaxy M9 is priced between 173,800 to 238,800 yuan, which is 20,000 yuan lower than its pre-sale price two months ago, challenging the perception that larger vehicles must be expensive [2]. - The vehicle features high-end specifications across all models, including the Qualcomm 8295 chip and L2-level assisted driving, appealing to Chinese consumers' preference for well-equipped vehicles at lower prices [2]. - The M9 offers two electric range options of 100 km and 230 km, addressing different consumer needs and alleviating "range anxiety" associated with electric vehicles [2]. AI Integration - The Galaxy M9 fully embraces AI technology, featuring an AI digital chassis, intelligent cockpit, and cloud power system, aiming to enhance the driving experience [3][5]. - The vehicle includes an advanced emotional AI assistant, Eva, which aims to improve human-vehicle interaction through voice technology and emotional understanding [3]. - The M9's autonomous driving capabilities promise to address common pain points in urban navigation, although Geely must prove the effectiveness of its AI technology compared to established competitors [3][5]. Market Positioning - The Galaxy M9 serves a dual role for Geely: showcasing technological prowess and capturing market share in the competitive 200,000 yuan segment [5]. - Positioned below the 400,000 yuan price point of competitors like Li Auto's L9, the M9 targets price-sensitive consumers who require larger SUVs without the premium price tag [5]. - Geely's vertical integration in technology and manufacturing supports the M9's competitive pricing while maintaining high specifications [5]. Market Response - Initial market response has been positive, with over 40,000 pre-orders within 24 hours, indicating strong demand for high-value large SUVs [5]. - The success of the M9 will depend on its ability to convert pre-orders into actual sales and manage production capacity effectively [5]. Competitive Landscape - The M9's entry into the market may shift the dynamics of the large SUV segment from a "blue ocean" to a "red ocean," intensifying competition and potentially leading to price wars [7]. - The sustainability of Geely's competitive advantages, such as brand recognition and product differentiation, will be critical as more manufacturers enter the market [6][7]. - The performance of the M9's intelligent features in real-world scenarios will significantly impact consumer perception and product reputation [6].