直击iPhone17系列开售：最高溢价700元，蓝色不受宠，标准版也得加价

Core Insights - The launch of the iPhone 17 series has generated significant consumer enthusiasm, with many customers eager to experience the new models in-store despite the availability of fast delivery options [2][5][12] - The iPhone 17 series has seen a price increase before launch, particularly for the Pro Max model, indicating strong demand and market interest [4][13] - The iPhone 17 standard model has emerged as a popular choice among consumers, capturing nearly half of the sales share, which is a notable shift compared to previous models [12][16] Pricing and Market Dynamics - The iPhone 17 Pro Max 256GB version has a premium of 850 yuan, while the standard and Pro models have premiums ranging from 100 to 200 yuan, contrasting with last year's iPhone 16 which saw a drop in price [4][13] - The secondary market for iPhones has shown volatility, with prices changing hourly based on demand and supply dynamics, particularly influenced by the launch of the iPhone 17 series [15] - The introduction of the iPhone 17 series has led to a surge in the second-hand iPhone market, with a 150% increase in search volume and a 90% increase in transaction volume on platforms like Zhuanzhuan [15] Consumer Behavior and Trends - Many consumers prefer the in-store experience of purchasing the iPhone 17, valuing the emotional connection and atmosphere over the convenience of home delivery [5][9] - The iPhone 17 standard model's features, such as high refresh rate and fast charging, have made it a competitive option, appealing to cost-conscious consumers [9][12] - The anticipation of upcoming sales events, such as Double Eleven, is influencing consumer purchasing decisions, with some opting to wait for potential discounts rather than buying at launch prices [15] Future Outlook - Analysts believe the iPhone 17 series could mark a turning point for Apple, potentially reversing the decline in market share due to the rise of domestic competitors [16][19] - Apple is reportedly planning for a production target of 95 million units for the iPhone 18 series, reflecting confidence in continued demand growth [19]