CHJ(SZ:002345) Hua Xia Shi Bao·2025-09-19 04:28Core Viewpoint - Chao Hong Ji has submitted an application for H-share listing on the Hong Kong Stock Exchange, aiming to accelerate its internationalization strategy amidst a growing trend of A-share companies going public in Hong Kong [2][7]. Group 1: Company Growth and Financial Performance - From 2022 to 2024, the company's revenue showed significant growth, reaching 4.417 billion yuan in 2022, 5.9 billion yuan in 2023, and 6.518 billion yuan in 2024, with a 19.54% year-on-year increase in the first half of 2025, amounting to 4.102 billion yuan [3][6]. - The net profit attributable to the parent company for the first half of 2025 was 331 million yuan, reflecting a substantial year-on-year growth of 44.34% [3]. - As of June 30, 2025, the company operated 1,542 offline jewelry stores, with nearly 1,800 retail points across the Asia-Pacific region [3]. Group 2: Competitive Landscape - Chao Hong Ji faces challenges in scaling compared to leading brands like Chow Sang Sang and Chow Tai Fook, which reported revenues exceeding 10 billion yuan in 2024 [5]. - The emerging competitor, Lao Pu Gold, has shown explosive growth, with revenues skyrocketing from 1.294 billion yuan in 2022 to 8.506 billion yuan in 2024, surpassing Chao Hong Ji's revenue [5]. Group 3: Profitability and Margin Fluctuations - The company's net profit fluctuated significantly, with figures of 199 million yuan in 2022, 333 million yuan in 2023, and a drop to 194 million yuan in 2024, indicating a 41.91% decline [6]. - The gross profit margin has also decreased from 30.18% in 2022 to 23.60% in 2024, attributed to a shift in the business model and product mix [6]. Group 4: Internationalization Strategy - The IPO plan coincides with a surge in A-share companies listing in Hong Kong, with total new stock financing reaching 134.5 billion HKD by August 2023, a nearly sixfold increase from the previous year [7]. - The company aims to utilize the IPO proceeds to enhance its global strategy, improve its international brand image, and strengthen connections with overseas capital markets [7][8]. - In 2025, Chao Hong Ji has made significant strides in international expansion, successfully entering the Cambodian market with two new stores [8].