Apple(US:AAPL) Hua Er Jie Jian Wen·2025-09-19 06:19Core Insights - The launch of the iPhone 17 series in China has shown mixed but positive signals, with strong demand for high-end models in some cities, while other areas like Shenzhen have seen a decrease in enthusiasm [1][3][8] Group 1: Market Response - In major cities like Beijing and Shanghai, long queues formed outside Apple stores, indicating strong demand, with reports of all iPhone 17 series stock selling out quickly [1][4] - In contrast, Shenzhen experienced a significant drop in customer turnout, with queues being much shorter than in previous years, suggesting a more cautious market response [3][4] Group 2: Pricing and Resale Market - Resellers, or "黄牛," have been charging premiums for popular models, with the Pro Max version seeing price increases of several hundred to over a thousand yuan, particularly for the 1TB variant [4][5] - The resale market has shown a shift in focus, with resellers primarily interested in high-capacity Pro Max models, indicating a concentrated demand for premium versions [3][9] Group 3: Product Features and Consumer Interest - Consumer enthusiasm is driven by product updates, particularly the new design and improved battery life of the iPhone 17 Pro Max, which features a nearly 5000mAh battery [7][8] - The iPhone 17 series is expected to boost Apple's market share in China, especially the Pro Max model, which analysts predict will outperform its predecessor [8][9] Group 4: Inventory and Pricing Strategy - Apple has begun to lower prices on older models to clear inventory, with the iPhone 16 now priced at 5399 yuan, down from its original price of 5999 yuan [10] - The anticipated release of the iPhone Air has been delayed in China due to regulatory issues, which may impact Apple's short-term sales growth [10]