Meta Platforms(US:META) Sou Hu Cai Jing·2025-09-19 09:03Core Insights - Meta has launched new AI glasses at its annual developer conference, indicating a significant investment in the smart eyewear market, which is expected to see explosive growth by 2025 [1][3] Product Launch - Meta and Ray-Ban have introduced their first consumer smart glasses with built-in displays, featuring navigation, real-time subtitles and translation, photography, and video calling capabilities [3] - The smart glasses are priced at $799 (approximately 5683 RMB) and will be available in select retail stores in the U.S. starting September 30, with plans to expand to Canada and France in early 2026 [3] Market Predictions - CEO Mark Zuckerberg predicts that AI glasses will become the next major computing platform, potentially replacing smartphones [5] - A research firm projects that global smart glasses sales will more than double in the first half of 2025 compared to the same period last year, with Meta's Ray-Ban smart glasses leading in shipment volume [5] - The parent company of Ray-Ban, EssilorLuxottica, reported that revenue from Meta's smart glasses has increased more than twofold year-on-year and plans to produce 10 million pairs annually starting in 2026 [5]