第二届“世界头号玩家节”开幕,奇瑞将发布iCAR-V23S新车型
Core Insights - The "Second World Top Player Festival" organized by Beijing Huamao Center opened on September 19, showcasing a shift in brand-consumer interaction through immersive product experiences from four major brands: Lancôme, Ford, Fulu De Ya, and Baodeyi [1] - The iCARnival Coffee Festival, a key segment of the event, featured 15 customized new energy vehicles alongside various premium coffee and craft brands, highlighting the lifestyle trend of young consumers enjoying coffee during the day and alcohol at night [1] - The event attracted over 30 international brands and is expected to cover 300,000 attendees, resulting in a 15% increase in foot traffic for the Huamao business district [1]