iPhone 17首发日广州探店：出门即破发，黄牛还搞“性别歧视”

Core Insights - The iPhone 17 series launch on September 19, 2025, saw a significant decrease in queue numbers, with at least a 50% reduction compared to previous years, indicating a potential decline in consumer interest [4][28]. - The iPhone 17 model lacks premium pricing, making it less attractive for scalpers, who reported an oversupply of the standard model and thus refused to buy it [7][24]. - The demand for the iPhone 17 Pro and Pro Max models remains, but the pricing dynamics have shifted, with scalpers adjusting their strategies to maintain price levels amidst declining demand [13][24]. Sales Dynamics - The Apple Store implemented crowd control measures, allowing only five customers at a time, which improved efficiency in the purchasing process [4]. - Most customers left the store immediately after purchase, showing little interest in engaging with scalpers, which contrasts with previous years [7]. - Scalpers reported that the iPhone 17 had no resale value, leading to a focus on the Pro models, particularly the Pro Max, which still had some premium pricing potential [8][24]. Market Trends - The introduction of fast delivery services by e-commerce platforms has reduced the incentive for customers to queue for new iPhones, as they can receive their devices within hours of release [28]. - Consumers are increasingly aware of better deals available online, especially with upcoming sales events like Double Eleven, leading to a wait-and-see approach [34]. - The overall decline in enthusiasm for the iPhone 17 series highlights a shift in consumer behavior, with brand loyalty waning and practical considerations taking precedence [36]. Scalper Behavior - Scalpers have adapted their strategies, collaborating to maintain price levels and employing discriminatory pricing based on customer demographics [17][21]. - The presence of foreign scalpers has introduced new dynamics, with cash transactions being preferred, although this raises concerns about security and convenience [24]. - The only models with significant resale value are the iPhone 17 Pro Max, particularly the higher storage variants, while the standard iPhone 17 and Pro models are largely ignored [24]. Marketing Challenges - The lukewarm reception of the iPhone 17 series indicates challenges in Apple's marketing strategy, as reliance on brand power alone is no longer sufficient [36]. - To revitalize sales, Apple must focus on product innovation and enhancing user experience, moving beyond traditional marketing tactics [36].