“创富车”驶入乡村振兴直播间

Core Viewpoint - The company aims to leverage its "Interstellar Plan" to connect automobiles with agricultural products and entrepreneurs, enhancing brand visibility and supporting rural revitalization through live streaming sales [2][3]. Group 1: Interstellar Plan Overview - The "Interstellar Plan" is designed to empower rural revitalization by utilizing the company's super media matrix team to assist new farmers in generating income through live streaming sales [2]. - A dedicated fund of 15 million yuan has been established to support farmers, with the plan set to cover 150 towns by the end of the year, aiming to increase product sales by over 500,000 yuan [3][4]. - The initiative has already attracted participation from over 70 towns nationwide, with plans for more than 150 live streaming events and 300 training sessions for village IPs [3][4]. Group 2: Market Demand and Strategy - The domestic pickup truck market has shown growth, with sales reaching 348,000 units from January to July this year, a year-on-year increase of 11% [6]. - The company’s pickup trucks are particularly suited for rural areas, with features that adapt well to poor road conditions, thus covering a wide range of customer needs [6][8]. - The company emphasizes that the "Interstellar Plan" is not focused on selling a specific number of vehicles but rather on genuinely assisting farmers and enhancing their income [6][8]. Group 3: Collaborative Efforts and Industry Trends - Other automotive companies, such as Dongfeng Fengxing and SAIC-GM-Wuling, are also engaging in similar initiatives to support entrepreneurship and rural revitalization [3][4]. - The company’s super media matrix has over 500 accounts and a monthly reach of over 50 million, which will be utilized to support the agricultural initiatives [7]. - The automotive industry is increasingly focusing on creating a win-win ecosystem for rural entrepreneurs, with various companies forming alliances to enhance their support systems [7][8].