赓续世博叙事，五粮液创新白酒出海新表达

Core Viewpoint - Wuliangye continues to enhance its brand presence on the international stage through participation in the 2025 Osaka World Expo, showcasing Chinese liquor culture and craftsmanship while promoting its "Harmony and Beauty" narrative [2][3][5]. Group 1: Event Participation and Cultural Representation - Wuliangye is a senior partner of the China Pavilion at the 2025 Osaka World Expo, utilizing various forms of exhibition and performance to highlight the unique qualities of Chinese liquor and traditional culture [2][3]. - The "Wuliangye Theme Day" at the Expo emphasizes the core concept of "sharing the light of civilization and a harmonious future," integrating Chinese liquor brewing wisdom into the global context [3][5]. - The exhibition area features a display that combines Sichuan's intangible cultural heritage with Wuliangye's branding, creating an engaging visual experience for visitors [3][5]. Group 2: Marketing and Global Strategy - Wuliangye has been actively expanding its international presence, having entered the Japanese market over 20 years ago and establishing various distribution channels [8][9]. - The company has launched its first overseas authorized experience restaurant in Tokyo, marking a shift from product export to cultural experience [9][10]. - The recent opening of a second authorized restaurant in Osaka aims to deepen consumer engagement through customized dining experiences that highlight Chinese liquor culture [10][11]. Group 3: Global Outreach and Brand Building - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, promoting Chinese culture and enhancing the brand's global influence [15]. - The company actively participates in major international events, such as the APEC summit and the Boao Forum, to strengthen its international brand narrative [15]. - The ongoing marketing activities, including the "Wuliangye Theme Day," aim to create immersive experiences that connect global consumers with Chinese culture [10][12].