香飘飘为何“飘”不动了？冲泡式奶茶的深刻危机

Core Insights - The company Xiangpiaopiao, once a leading brand in the milk tea market, is facing significant challenges, with a projected revenue of 1.04 billion in the first half of 2025, representing a year-on-year decline of 12.21% [1] - The company is also expected to incur a loss of 97.39 million, marking its sixth consecutive year of reporting losses since 2020 [1] - The decline in performance highlights a dramatic fall from its previous status as a market leader, indicating increased competition and changing consumer preferences [1]