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Core Viewpoint - Anta Group is undergoing a significant anti-corruption campaign, dismissing 74 employees for serious misconduct and transferring 46 individuals to judicial authorities for criminal offenses, including high-level executives [2][3]. Group 1: Anti-Corruption Measures - Anta has strengthened its anti-corruption system, indicating that the campaign will intensify [3]. - The company has identified procurement, engineering, and marketing as high-risk areas for corruption [4]. - A regular rotation system has been implemented to mitigate risks associated with these sensitive areas [5]. Group 2: Corruption Risks in Marketing and Procurement - The marketing sector has been highlighted as particularly vulnerable to corruption due to cost opacity, with a significant number of companies on the blacklist being media-related [6][7]. - Anta is adjusting its operational structure to reduce risks, centralizing marketing activities to improve efficiency [7]. - Procurement has been identified as a major area for corruption, with specific cases of misconduct already disclosed [8]. Group 3: Market Context and Financial Performance - The sports industry is facing increasing challenges, with competitors like Li Ning and Nike reporting declining revenues [10]. - Despite these challenges, Anta reported a revenue increase of 14.3% to 38.544 billion yuan, although its net profit decreased by 8.9% to 7.031 billion yuan [11]. - The company's gross margin has also declined by 0.7 percentage points to 63.4%, indicating pressure from market competition [11]. Group 4: Urgency of Anti-Corruption Efforts - The urgency for Anta's anti-corruption measures has increased due to the heightened focus on profitability in the capital market, with the company's stock price significantly down from its peak [12]. - The overall trend in the sports market is shifting towards operational refinement, with Anta taking the lead in this initiative [13].