KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-09-20 13:50Group 1 - The wholesale reference price for 53-degree 500ml Feitian Moutai has dropped to 1770 yuan, marking a new low since its listing, while the original box price remains at 1790 yuan, also a new low [1] - Consumers and investors are questioning whether now is a good time to buy Moutai and if it still holds value as part of asset allocation [1] Group 2 - Moutai possesses unique advantages from an investment perspective, including high gross margins, long product shelf life, stable cash flow, brand barriers, and social attributes that carry cultural symbols and social value [3] - Moutai's brand value has consistently ranked first in the Chinese liquor industry, significantly surpassing the second place [3] Group 3 - Moutai prices are expected to face downward pressure in the short term due to inventory destocking, policy constraints, and seasonal consumption declines, with potential to drop below the market guidance price of 1499 yuan and approach the factory price of 1169 yuan [4] - If consumer recovery does not meet expectations in the next one to two years, Moutai prices may remain low; however, if the economy rebounds, prices could rise [4] - The company emphasizes a long-term approach to address uncertainties and is implementing strategies to stabilize the market, with signs of sales recovery noted since August, particularly ahead of the Mid-Autumn Festival and National Day [4] Group 4 - Attracting a new generation of consumers has become a core issue for major liquor companies, with brands like Wuliangye, Luzhou Laojiao, and Gujing Gongji launching low to ultra-low degree liquor products to appeal to younger demographics [6] - The China Alcoholic Drinks Association predicts that the low-alcohol beverage market in China will exceed 74 billion yuan by 2025, with a compound annual growth rate of 25%, entering a new phase of high-end development by 2030 [6]