酒企大佬拟套现14.7亿，温州富商接盘浮盈超1.3亿

Core Viewpoint - The recent share transfer by the controlling shareholder of BaiRun Co., Ltd. has raised significant attention among investors, especially following the company's report of declining performance in the first half of the year [2][9]. Group 1: Share Transfer Details - On September 10, BaiRun announced that its controlling shareholder, Liu Xiaodong, plans to transfer 63 million shares, representing 6.01% of the total share capital, to Liu Jianguo, resulting in Liu Xiaodong's shareholding decreasing to 34.58% and cashing out approximately 1.47 billion yuan [2][3]. - Liu Jianguo will become the second-largest shareholder of BaiRun, holding over 5% of the shares after the transaction [2][3]. - The transfer price was set at 23.337 yuan per share, which is 10% lower than the closing price on the day before the agreement, totaling 1.47 billion yuan [6][9]. Group 2: Company Performance - BaiRun's financial report for the first half of 2025 showed a revenue of 1.489 billion yuan, a year-on-year decline of 8.56%, and a net profit of 389 million yuan, down 3.32% [9][10]. - The decline in performance is primarily attributed to a decrease in sales of alcoholic products, particularly the RIO pre-mixed cocktails, which experienced double-digit declines in both sales and production [9][10]. - Despite the challenges, the company is focusing on new product launches and expanding its whiskey business, with new products being introduced and distribution channels being developed [10][11]. Group 3: Market Context - The share transfer occurred while BaiRun's stock price was at a relatively low level compared to recent years, indicating a strategic move to enhance the shareholder structure and bring in resources for company development [4][6]. - Liu Jianguo, the buyer, is the founder and chairman of Pentium Electric and has no prior experience in the pre-mixed cocktail or fast-moving consumer goods sectors, which may suggest a diversification of the shareholder base [6][7].