Core Viewpoint - The ongoing "pre-made dish war" in the restaurant industry has intensified, with companies like Jiumaojiu (09922.HK) facing significant challenges, including declining stock prices and poor financial performance [2][5][19]. Company Performance - Jiumaojiu's stock price has dropped significantly from a peak of 37.8 HKD per share in early 2021 to 2.18 HKD per share by September 2025, resulting in a market capitalization decline from nearly 55 billion HKD to 3 billion HKD, a loss of over 94% [5][8]. - The company reported a revenue decline of 10.1% year-on-year to 2.753 billion CNY and a net profit decrease of 16.05% to 61 million CNY in the first half of 2025 [7]. - The three main brands under Jiumaojiu, including Taier, Song Hotpot, and Jiumaojiu (Northwest Cuisine), have all experienced revenue declines, with Taier's revenue dropping 13.3% to 1.949 billion CNY in the first half of 2025 [9][10]. Market Trends - The restaurant industry is facing a brutal price war, with many companies reporting poor financial results. For instance, Xiaobai Xiaobai's revenue fell by 18.9% to 1.942 billion CNY in the first half of 2025 [19]. - The overall restaurant market is undergoing a significant shakeout, with a closure rate of 61.2% in 2024, indicating a challenging environment for many players [21]. Brand Challenges - Taier, once a popular brand, is now facing criticism regarding its product quality and service speed, leading to a decline in customer interest [12][14]. - The brand's store count has decreased from 612 to 547 within six months, marking the first significant closure since its inception [9][16]. Strategic Adjustments - In response to its challenges, Taier has initiated a comprehensive overhaul, introducing a new store model focused on fresh ingredients and improved customer experience [17]. - The company has also expanded its pre-made dish offerings, with sales from this segment increasing by 140% year-on-year to 132 million CNY in the first half of 2025 [17].
山姆上架太二酸菜鱼预制菜 九毛九4年市值蒸发480亿