Apple(US:AAPL) 3 6 Ke·2025-09-21 02:19Core Viewpoint - The launch of the iPhone 17 series has seen strong demand, particularly for the Pro Max model, despite price increases by resellers [2][3][10]. Group 1: Sales Performance - The iPhone 17 series officially launched on September 19, with significant crowds at Apple stores, indicating high consumer interest [3]. - The base model of the iPhone 17 (256GB) is priced at 5999 yuan, which is within the range for government subsidies, although some stores have not participated in these subsidies [3]. - Over 30,000 users successfully signed for the iPhone 17 series on JD.com by noon on the launch day, with sales volume exceeding the total for the previous year within the first minute of pre-sale [10]. Group 2: Resale Market Dynamics - Resellers are actively trading iPhone 17 models, with the Pro Max version seeing price increases of 600 to 1000 yuan above retail [4][7]. - The Pro Max model is the most sought after among resellers, while the standard version is less frequently sold at a markup [7]. - Resale prices for the standard version on second-hand platforms range from a few dozen to 150 yuan above the retail price, with some resellers marking up prices after government subsidies [7]. Group 3: Production and Demand Insights - Analyst Ming-Chi Kuo noted that the total production volume for the iPhone 17 series in Q3 is expected to increase by approximately 25% compared to the iPhone 16, with the Pro Max model's production expected to rise by 60% year-on-year [12]. - The demand for the iPhone 17 series is reportedly stronger than for the previous year's models, particularly for the Pro Max variant [10][12]. - The production ramp-up for the iPhone 17 series is ongoing, with reports of increased overtime work at Foxconn facilities [12].