Core Viewpoint - The company, Tai Er Suancaiyu, is undergoing significant store renovations to introduce fresh ingredients like beef, live fish, and fresh chicken in response to declining revenues and store closures [1] Group 1: Company Performance - In the first half of 2025, Tai Er Suancaiyu reported revenues of 1.949 billion yuan, a decrease of 13.3% compared to 2.248 billion yuan in the same period last year [1] - The company has closed over 60 stores within the half-year period, indicating a challenging operational environment [1] Group 2: Strategic Changes - The renovations are primarily focused in the southern regions of China, particularly in Guangzhou and Shenzhen, which are the company's main operational areas [1] - Fresh ingredients are prominently displayed in stores with labels indicating "same-day arrival," aiming to attract customers and improve sales [1]
太二酸菜鱼爆改自救，门店上线鲜牛肉、活鱼、鲜鸡