长安朱华荣:阿维塔在海外可以自己定价,无须看竞对的脸色

Group 1 - The core strategy of Changan is to position Avita as a luxury brand with a price range of 250,000 to 700,000 RMB, while acknowledging that short-term competition may push prices below 250,000 RMB [1] - The long-term goal for Avita is to establish itself as a truly world-class brand, with potential future offerings in the million RMB range [1] - Changan's chairman, Zhu Huarong, expressed confidence in Avita's growth under the leadership of Wang Hui, aiming for a production target of 740,000 units by 2027, with a market distribution of 50% in China and 50% overseas [3]