XIAOMI(HK:01810) Ren Min Ri Bao·2025-09-21 22:21Market Growth - The overall smartphone sales in the Latin American region are projected to grow by approximately 2% in Q2 2025, reaching 34.3 million units [2] - Xiaomi's smartphone sales increased by 8%, achieving a record of 6.7 million units in the same period [2] - In Brazil, Motorola accounted for about 24% of the smartphone market share, while Xiaomi and Realme held 17% and 6% respectively [3] Brand Performance - Chinese smartphone brands dominate the top five positions in the Latin American market, with Xiaomi, Motorola, Honor, and Transsion leading [2] - In Mexico, Chinese brands hold approximately 43% of the smartphone market share, a significant increase from nearly zero in 2019 [4] - In Peru, Xiaomi and Honor were the top two imported smartphone brands, with imports of 890,000 and 830,000 units respectively, showing quarter-on-quarter growth of 11.2% and 25.7% [4] Consumer Preferences - Over 60% of Brazilian respondents prefer Chinese smartphones, with 67% believing that China has a technological innovation advantage [3] - Consumers in Ecuador prioritize cost-effectiveness, speed, storage, camera quality, and screen design, favoring Chinese brands for their competitive advantages [5] Innovation and Localization Strategy - Chinese smartphone brands are successful in Latin America due to their focus on localization strategies, adapting product features and marketing to local preferences [6] - The introduction of advanced technologies such as artificial intelligence and foldable screens by Chinese brands is attracting consumers [6] - Industry experts emphasize the need for diversified and personalized operational models to maintain long-term competitiveness in the market [7] Local Production and Collaboration - Chinese smartphone manufacturers are increasingly establishing local production lines or collaborating with local companies in Latin America [9] - The establishment of local manufacturing capabilities is seen as a strategic long-term decision to better understand consumer needs and enhance supply chain efficiency [9] - Strengthening the smartphone industry chain cooperation between China and Latin America is expected to improve local manufacturing capabilities and contribute to regional industrialization [9]