中国品牌手机日益走俏拉美市场（国际视点）

Core Insights - The Latin American smartphone market is projected to see a 2% increase in overall sales by Q2 2025, reaching 34.3 million units, with Chinese brands gaining significant market share [1] - Xiaomi, Motorola, Honor, and Transsion are among the top five smartphone brands in the region, with Xiaomi achieving a record sales increase of 8% to 6.7 million units [1] Market Growth - Brazil is the largest smartphone market in Latin America, with Motorola capturing 24% of the market share, followed by Xiaomi at 17% and Realme at 6% [2] - Over 60% of Brazilian respondents prefer Chinese smartphones, with 67% believing China has a technological innovation advantage [2] Brand Performance - In Mexico, Chinese smartphone brands hold approximately 43% market share, with significant growth from near-zero in 2019 [3] - Honor launched the Honor 400 series in Peru, achieving notable import figures of 890,000 units for Xiaomi and 830,000 units for Honor, reflecting growth rates of 11.2% and 25.7% respectively [3] Consumer Preferences - Ecuador's smartphone imports in 2024 are expected to exceed 3.2 million units, predominantly from Chinese brands, which are favored for their performance and design [4] - In Venezuela, Transsion and Xiaomi have rapidly increased their market share, accounting for 50.6% of smartphone sales [4] Innovation and Localization Strategy - Chinese smartphone brands are successful in Latin America due to their localization strategies, adapting products to meet local preferences and expanding their loyal customer base [5] - The focus on technology democratization and high cost-performance ratio has been a key factor in the success of Chinese brands [5] Competitive Landscape - The competitive landscape in Latin America is expected to evolve, requiring brands to adopt diversified and personalized operational models to enhance brand trust and achieve scalable growth [6][7] Local Production and Collaboration - Increasing numbers of Chinese smartphone manufacturers are establishing local production lines in Latin America, enhancing local manufacturing capabilities and supply chains [8] - Collaborations with local companies are seen as strategic moves to better understand consumer needs and improve product offerings [9]