XIAOMI(HK:01810) Ren Min Ri Bao·2025-09-22 02:04Core Insights - Chinese smartphone brands are increasingly popular in the Latin American market, with significant growth in sales and market share [1][2][3][4][5][6]. Market Performance - Overall smartphone sales in Latin America are projected to grow by approximately 2% in Q2 2025, reaching 34.3 million units [1]. - In Brazil, Motorola holds about 24% of the smartphone market share, while Xiaomi and Realme account for 17% and 6%, respectively [2]. - In Mexico, Chinese brands have captured around 43% of the smartphone market share, a significant increase from nearly zero in 2019 [3]. - In Peru, Xiaomi and Honor led smartphone imports with 890,000 and 830,000 units, reflecting quarter-on-quarter growth of 11.2% and 25.7% [3]. Consumer Preferences - Over 60% of Brazilian respondents prefer Chinese smartphones, with 67% believing China has a technological innovation advantage [2]. - In Ecuador, most of the 3.2 million smartphones imported in 2024 were Chinese brands, favored for their performance and value [4]. Innovation and Localization Strategy - Chinese smartphone brands are focusing on localization strategies, adapting products to meet local consumer preferences, which has helped build a loyal customer base [5][6]. - The introduction of AI features and high-quality designs in smartphones has positioned Chinese brands as leaders in innovation [6]. - Companies are increasingly investing in local production and supply chains in Latin America, enhancing manufacturing capabilities [7][8]. Industry Collaboration - Chinese smartphone manufacturers are establishing local production lines and partnerships in Latin America, contributing to job creation and technological skill development [7][8]. - Collaborative efforts in the smartphone industry are expected to improve understanding of local consumer needs and enhance regional industrialization [8].