YKA(SZ:300999) Zhong Guo Shi Pin Wang·2025-09-22 04:01Core Viewpoint - The launch of the "Golden Dragon Fish 6-Step Fresh Rice New Rice Festival" in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the 6-Step Fresh Rice, which has surpassed Japan's Koshihikari rice in taste and quality [7][9]. Group 1: Event Highlights - The event featured notable attendees including Olympic champion Xing Aowei and young participants from the reality show "Let's Farm," emphasizing the connection between youth and agriculture [9][13]. - The festival aims to promote the 2025 new rice harvest and celebrate the achievements in rice cultivation and technology [9][10]. Group 2: Product Recognition - The "Golden Dragon Fish 6-Step Fresh Rice" won the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on an international stage [7][9]. - This recognition enhances the global reputation of Chinese rice brands and showcases the quality of Wuchang rice [9][10]. Group 3: Technological Innovation - The 6-Step Fresh Rice technology, which includes processes from harvesting to consumption, ensures the freshness and taste of the rice, significantly reducing losses during harvesting [10][12]. - The technology has been awarded the Special Prize by the China Grain and Oil Society, highlighting its innovative and replicable nature within the industry [12]. Group 4: Sustainable Practices - The company emphasizes a "zero waste" approach in its rice processing, utilizing by-products for various applications, including high-quality cooking oil and cosmetic ingredients [16][18]. - The rice husks are also repurposed for energy production, showcasing a commitment to sustainable practices and resource efficiency [18][20]. Group 5: Market Engagement - The festival involved partnerships with major retailers and platforms like JD.com and Tmall, facilitating the immediate availability of fresh rice to consumers [14][15]. - The event included tasting sessions, allowing attendees to experience the quality of the rice firsthand, reinforcing consumer engagement and brand loyalty [15].