BABA(US:BABA) Guan Cha Zhe Wang·2025-09-22 07:18Core Insights - Taobao is investing 1 billion yuan in marketing subsidies for this year's Double 11 overseas sales, aiming to help 100,000 merchants double their overseas transactions [1][4] - The event will launch simultaneously in 20 countries and regions globally for the first time [1][4] Group 1: Marketing Strategy - Taobao will offer five different language versions to cater to global consumers [3] - The platform provides a "0 return and refund, 0 operational cost" model, allowing merchants to sign up for the "Overseas Growth Plan" to automatically sync their stores to overseas sites [3] Group 2: Merchant Participation and Growth - Since the launch of the Overseas Growth Plan in 2024, over 1 million merchants have joined, with the GMV growth rate of signed merchants being three times that of the overall overseas market [4] - More than 1 million merchants are expected to sell to international markets during Double 11, with 400 million cross-border free shipping products available [4] Group 3: Consumer Engagement - Taobao will introduce an interactive game called "Taobao Wonderland" for non-Chinese users, where daily check-ins can earn users "gold beans" for shopping discounts, up to 50% off [4] - New users in 16 countries and regions will enjoy a "1 yuan flash sale" for their first order during Double 11 [4]