Meta Platforms(US:META) Ge Long Hui·2025-09-22 08:02Core Viewpoint - Bank of America Securities reports that Meta has launched the Meta Ray-Ban Display smart glasses priced at $799, which can display Meta AI, preloaded applications, and other contextual information [1] Product Overview - The new products include the second-generation Ray-Ban smart glasses starting at $379 and the Oakley Meta Vanguard glasses priced at $499, specifically designed for athletes [1] Market Potential - The firm believes that AR glasses have the potential to become mainstream devices in the AI era due to rich audio-visual application scenarios and enhanced AI functionalities [1] Short-term Challenges - The $799 AR glasses are expected to face challenges in widespread adoption in the short term due to limited styles, high pricing, and a battery life of only 6 hours [1] Sales Expectations - Despite the challenges, the firm anticipates that the second-generation Ray-Ban glasses will maintain strong sales performance during the holiday season this year, supported by longer battery life and new features [1] Revenue Outlook - Considering strong core growth drivers, including AI advertising capabilities, accelerated growth in Reels, and monetization of messaging services, along with significant investments in AI, the firm is confident that Meta's revenue performance could exceed market expectations [1] Investment Rating - The firm maintains a "Buy" rating for Meta with a target price of $900 [1]