兴业银行“丝路文旅卡”助力一带一路文旅深度融合

Group 1 - The core idea of the news is the launch of the "Silu Cultural Tourism Card" by Industrial Bank during the 8th Silk Road (Dunhuang) International Cultural Expo, aimed at promoting high-quality development of Gansu's cultural tourism industry and supporting the Belt and Road Initiative [1][2] - The card embodies the concept of "culture as the soul, finance as the wings," serving as a significant measure to innovate financial support for the cultural tourism industry and promote regional economic integration [1][2] - The card features three main characteristics: cultural design reflecting Gansu's heritage, comprehensive consumer benefits across various scenarios, and digital technology enabling industry upgrades [2][3] Group 2 - The launch event was attended by key figures including the Deputy Director of Gansu Provincial Culture and Tourism Department and executives from Industrial Bank, highlighting the collaborative effort to transform Gansu's rich Silk Road civilization into a modern cultural tourism consumption model [3] - The issuance of the "Silu Cultural Tourism Card" represents Industrial Bank's commitment to supporting local economic development and enhancing consumer experiences, showcasing the role of financial institutions in advancing high-quality development of the Belt and Road Initiative [3] - Industrial Bank plans to continuously optimize product functions and deepen its focus on cultural tourism finance, aiming to establish Gansu as a cultural tourism hub along the Silk Road [3]