BABA(US:BABA) Guan Cha Zhe Wang·2025-09-22 08:23Core Insights - Taobao Outbound will invest 1 billion yuan in marketing subsidies for this year's Double 11, aiming to help 100,000 merchants double their overseas sales [1][2] - The event will launch simultaneously in 20 countries and regions globally, marking the first time Taobao Outbound has expanded its reach in this manner [1] - The platform offers a unique "0 return and refund, 0 operating cost" model, allowing merchants to easily sell overseas by signing up for the "Outbound Growth Plan" [1] Group 1 - Taobao Outbound has seen over 1 million merchants join since the launch of the Outbound Growth Plan in 2024, with the GMV growth rate of signed merchants being three times that of the overall overseas market [1] - The platform will introduce an interactive game called "Taobao Wonderland" for non-Chinese users, where users can earn rewards that can be used for discounts on purchases [1] - New users in 16 countries and regions will enjoy a "1 yuan flash sale" promotion during the Double 11 period [1] Group 2 - Over 1 million merchants are expected to sell simultaneously to overseas markets during Double 11, with cross-border free shipping products reaching 400 million [2] - The rapid growth of the overseas market presents a significant opportunity for Taobao merchants to capitalize on new revenue streams during this year's Double 11 [2] - Taobao Outbound estimates that 100,000 merchants will achieve their goal of doubling overseas sales during the event [2]