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《海尔质量管理之道:从零距离到零边界》发布,人单合一破解AI时代质量管理难题

Core Insights - The book "The Path of Quality Management at Haier: From Zero Distance to Zero Boundaries" was published, encapsulating 40 years of Haier's quality management practices and providing a reference for high-quality development in the digital economy era [1][3] - The book addresses the evolution of Haier's quality management philosophy and practices, emphasizing the importance of user experience in today's highly personalized market [3][4] Group 1: Quality Management Evolution - Haier's quality management journey began with the "smashing refrigerators" incident, leading to the core principle that "the user is always right," which has shaped its quality culture [3][4] - The company has developed a "three high" quality system, focusing on high-quality products, systems, and personnel [3] - The "user experience first" culture has been a cornerstone of Haier's approach to quality management [3][4] Group 2: User-Centric Approach - The "RenDanHeYi" model, proposed by Zhang Ruimin in 2005, has evolved to transform quality management from post-sale satisfaction to full-process user interaction [4][5] - Haier's quality management is deeply rooted in its corporate culture, consistently prioritizing user needs and leading new directions in quality management [4][5] Group 3: Adapting to Changing Standards - Haier has maintained its quality philosophy of "the user is always right" while adapting to changing user demands and quality standards across different industrial eras [5][6] - The transition from traditional industrial standards to those driven by artificial intelligence highlights the need for "zero boundaries" in quality management [5][6] Group 4: Technological Integration - Haier is exploring the application of artificial intelligence in quality management, creating digital solutions that address the misalignment between preset standards and actual user needs [7] - The company has developed the Tianzhi Industrial Model, the first industrial internet platform in China, to enhance quality management through large-scale personalized customization [7] - Haier believes that true quality is achieved through a two-way engagement with users, rather than a one-sided output from the company [7]