BABA(US:BABA) Sou Hu Cai Jing·2025-09-22 13:15Core Insights - The upcoming Double 11 shopping festival will see Taobao invest 1 billion yuan in marketing subsidies for overseas markets, aiming to help 100,000 merchants double their overseas sales [1][3] - Taobao will launch its Double 11 campaign simultaneously in 20 countries and regions for the first time, offering five different language versions to global consumers [1] - The platform's unique "0 return and refund, 0 operational cost" model allows merchants to easily sync their existing Taobao stores to overseas sites, with over 1 million merchants having joined since the launch of the "Overseas Growth Plan" in 2024 [1][3] Marketing Strategies - During Double 11, Taobao will support cross-border free shipping and return services on 12 overseas sites, with specific regions like Hong Kong and Macau offering "0 threshold free shipping" [1] - New users in 16 countries and regions will enjoy a "1 yuan flash sale" discount for their first order during the Double 11 period [3] - Taobao will introduce an interactive game "Taobao Wonderland" for non-Chinese users, allowing daily check-ins to earn shopping credits that can discount up to 50% of order amounts [3] Industry Focus - Taobao will prioritize support for key industries such as apparel, 3C digital products, home furnishings, outdoor sports, toys, and automotive parts during the Double 11 event [3] - The platform plans to launch industry-specific promotional pages during the event, aiming for long-term operational strategies that include numerous category activities throughout the year [3] - Over 1 million merchants are expected to participate in the Double 11 sales, with the number of cross-border free shipping products reaching 400 million, positioning Taobao as a rich supply platform in the cross-border e-commerce sector [3]