Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu has established over 1.4 million acres of standardized production bases since 2009, focusing on high-quality raw materials from key geographical areas [5] - The "grain is the foundation of liquor" philosophy has driven Fenjiu to create a transparent quality traceability system that ensures quality from the field to the table [6][9] - The company has implemented a management model that allows for full control over the entire process from production to storage, setting a new benchmark for quality safety in the Chinese liquor industry [5][6] Group 2: Technological Empowerment - Fenjiu has collaborated with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [9] - The company has established a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [9][10] - Fenjiu's food safety indicators have consistently exceeded international standards, showcasing its commitment to quality through technological innovation [10] Group 3: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency [10] - Fenjiu has implemented mechanisms such as order agriculture and price protection to support farmers, resulting in over 100,000 farmers benefiting from increased income over five years [10][11] - The company emphasizes the importance of building a responsible and mutually beneficial relationship with the community, contributing to rural revitalization and national strategies [11][13]
五年坚持,成就不可复制的“汾酒品质护城河”!