KERRY PPT(HK:00683) Sou Hu Cai Jing·2025-09-22 15:35Core Insights - The luxury real estate market in Shanghai is experiencing a surge, with the recent launch of the second phase of the Kerry Jinling Huating project selling out all 120 units on the first day, achieving a total sales volume of approximately 9.843 billion yuan, surpassing the previous phase's sales record [1][10] - The average price for the second phase reached 20.5 million yuan per square meter, marking an increase of over 8% from the first phase's average price of 18.9 million yuan per square meter, and setting a new record for high-rise residential prices in Shanghai [1][9] - The project is strategically located in the Huangpu District, which has not seen new supply for 20 years, making it highly attractive to high-net-worth individuals seeking scarce real estate assets [3][9] Market Performance - The second phase of Kerry Jinling Huating achieved a subscription rate of 190%, indicating strong demand despite high cash thresholds for participation, which required personal deposits of 8.2 million yuan or corporate deposits of 20.5 million yuan [4][10] - The project has attracted significant interest from high-net-worth individuals, with a notable portion of buyers coming from Shanghai and surrounding regions, reflecting the ongoing trend of luxury asset acquisition among affluent buyers [11] Industry Trends - The luxury housing market in Shanghai has shown resilience, with over 1,000 transactions of properties priced at 30 million yuan and above recorded in the past two years, indicating a robust demand from high-net-worth individuals for premium real estate [10] - Recent policy changes, such as the "825" new regulations, have expanded the buyer pool for luxury properties, facilitating access for more affluent buyers to the core areas of Shanghai [10][11] - The Kerry Jinling Huating project is part of a larger trend where high-quality, scarce assets in prime locations continue to attract significant investment, reflecting a sustained confidence in the luxury real estate market [9][10]