GEELY AUTO(HK:00175) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-22 23:07Core Viewpoint - Geely is undergoing significant internal integration to enhance efficiency and reduce redundancy, aiming to establish a unified brand identity and improve product positioning in the competitive automotive market [1][4][6]. Group 1: Internal Integration and Brand Positioning - Geely's CEO emphasizes the importance of a systematic approach to integration, referring to the company as a "clumsy child" that must steadily progress towards its goals [2][3]. - The integration has clarified brand positioning, with distinct roles for its sub-brands: Zeekr as luxury technology, Lynk & Co as mid-to-high-end performance, and Galaxy as mainstream high-value products [2][4]. - The launch of the Galaxy M9 SUV, priced under 200,000 yuan, showcases Geely's ability to control costs and break market barriers [2][15]. Group 2: Market Challenges and Sales Goals - Geely has raised its annual sales target to 3 million units, reflecting confidence in its growth strategy amid fierce competition in the electric vehicle market [5][17]. - The company aims to accelerate product launches, with several new models, including the Zeekr 9X and Starry 6, set to hit the market soon [5][18]. - Geely's sales from January to August reached 1.897 million units, a 47% year-on-year increase, with domestic growth exceeding 60% [17][19]. Group 3: Technological Advancements and Strategic Partnerships - Geely is focusing on enhancing its smart driving capabilities through a partnership with Qianli Technology, aiming to develop a comprehensive intelligent driving solution [8][10]. - The company is committed to maintaining technological leadership in smart driving, requiring significant investment in AI and engineering capabilities [10][11]. - Geely's R&D investment from 2021 to 2025 exceeds 100 billion yuan, with total R&D spending over 250 billion yuan in nearly 11 years, indicating a shift from investment to harvest phase [16].