CMSK(SZ:001979) Sou Hu Cai Jing·2025-09-23 00:58Core Viewpoint - The article highlights the launch of the "Anju Furong · Chang Purchase Good House" initiative in Hunan Province, aimed at promoting a stable and healthy real estate market during the traditional sales peak season of September and October, with a focus on quality housing and customer benefits [1][2]. Group 1: Event Overview - The "Anju Furong · Chang Purchase Good House" initiative is guided by the Hunan Provincial Housing and Urban-Rural Development Department, Business Department, and Industry and Information Technology Department [1]. - The initiative aims to provide quality housing options, thoughtful services, and genuine discounts to the public [1]. Group 2: Project Launch and Features - The "2025 High-Quality Residential Demonstration Case Collection" was officially launched on September 18, 2023, to select and promote quality housing projects [2]. - The first stop of the Hunan Good House Tour was at the Changsha project "Zhaoshang Xu," which is positioned as a flagship product of the "Qixu Series" by China Merchants Shekou [3][5]. Group 3: Project Details - The "Zhaoshang Xu" project features 218 units across buildings 1, 6, 8, and 9, with a high initial sales rate of 95.4% [3]. - The project is located in the Yuhua District, benefiting from urban renewal and proximity to major commercial areas and educational institutions [6][7]. Group 4: Design and Amenities - The project includes a total construction area of approximately 164,000 square meters, with a plot ratio of 2.6, featuring 13 residential buildings [7]. - It offers a variety of amenities, including a 7,000 square meter central sunken clubhouse and a 2,400 square meter hotel-style clubhouse with diverse facilities [15][18]. Group 5: Market Strategy and Insights - The marketing strategy focuses on a "three-party linkage" operational model involving property management, community engagement, and professional operation teams to enhance service quality and operational sustainability [40]. - The project targets young homebuyers and local residents, utilizing big data for precise market positioning and customer preference analysis [39][41]. Group 6: Industry Impact and Future Outlook - The success of the "Zhaoshang Xu" project is seen as a reflection of the market's demand for high-quality products, indicating a shift towards improved living standards in the real estate sector [44][47]. - The commitment to product quality and local market understanding by China Merchants Shekou is expected to set a benchmark for future developments in the industry [48].