Core Insights - Xiaomi's founder Lei Jun emphasized that the company's recent developments have been driven by significant challenges, particularly highlighting 2020 as a pivotal year for transformation [1][3] - The upcoming annual speech on September 25 will focus on the theme of "Change," where Lei Jun will share insights on the breakthroughs in Xiaomi's self-developed chips and electric vehicles [1][7] Group 1: Challenges and Transformations - Many perceive Xiaomi's success, such as entering the Fortune Global 500 and progress in electric vehicle development, as smooth sailing; however, the reality has been filled with challenges [3] - In 2020, Xiaomi faced intensified market competition and technological bottlenecks, prompting a strategic adjustment to pave the way for future projects in vehicle manufacturing and chip development [3] Group 2: Key Areas of Transformation - Xiaomi's transformation is centered around two main areas: smart electric vehicles and self-developed chips [7] - The company officially entered the smart electric vehicle market in March 2021, with Lei Jun leading the initiative, describing it as his "last major entrepreneurial project" [7] - The first model, SU7, is set to launch in March 2024, marking a significant milestone from concept to mass production [7] Group 3: Investment in R&D - Over the past five years, Xiaomi has invested more than 105 billion yuan in research and development, with the Xuanjie O1 chip being a key technological achievement [7] - The Xuanjie chip project has a development team of over 2,500 people and has seen a cumulative investment of 13.5 billion yuan, aiming to reach the top tier of flagship experiences [7]
雷军:小米每次进步都是被挑战逼的 关键改变在2020年