YKA(SZ:300999) Cai Fu Zai Xian·2025-09-23 03:06Core Viewpoint - The launch of the 2025 Jinlongyu 6-step fresh rice festival in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the Jinlongyu 6-step fresh rice, which has achieved international acclaim [1][4][6]. Group 1: Product Recognition and Awards - Jinlongyu 6-step fresh rice surpassed Japan's Koshihikari rice to win the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on the global stage [4][6]. - The recognition of Jinlongyu 6-step fresh rice not only elevates the status of Wuchang rice but also showcases the strength of Chinese premium rice brands internationally [6][9]. Group 2: Technological Innovation - The 6-step fresh rice technology, a domestic innovation and internationally leading, ensures the freshness and taste of rice from field to table, significantly reducing losses during harvesting [7][9]. - The "fresh-cut" process, which occurs at the optimal maturity of rice, can potentially reduce field losses by approximately 235,000 tons, equivalent to the annual rice consumption of about 21 million people [7][9]. Group 3: Industry Collaboration and Market Strategy - The new rice festival involved partnerships with major retailers and platforms such as JD.com, Tmall, and Shangri-La Hotels, facilitating the launch of fresh rice orders for the upcoming season [16][18]. - The event featured tasting experiences and highlighted the quality of Jinlongyu 6-step fresh rice, emphasizing its appeal to modern health-conscious consumers [12][18]. Group 4: Sustainable Practices and Circular Economy - Jinlongyu's commitment to a circular economy is evident in its resource utilization strategy, transforming by-products like rice bran into high-quality cooking oil and other products, thereby enhancing food security and sustainability [19][24]. - The company aims to lead the industry in innovation and sustainable practices, promoting shared resources and benefits among related industries to foster a collaborative ecosystem [24].