XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-23 07:18Core Insights - Xiaomi has launched the Xiaomi 17 series, skipping the Xiaomi 16, which includes the Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, featuring the world's first Snapdragon 8 Gen 2 mobile platform, claiming a "cross-generation upgrade" in product capabilities [1][5][6] - CEO Lei Jun announced that the Xiaomi 17 series will directly compete with the iPhone, showcasing Xiaomi's commitment to high-end market positioning, which has sparked significant discussion [1][5][6] - The Xiaomi 17 Pro series introduces a new feature called "Miao Enjoy Back Screen," aimed at providing innovative interaction experiences in the smartphone industry [5][6] Brand Strategy - The Xiaomi 17 series is positioned as a direct competitor to Apple's iPhone, reflecting Xiaomi's strategic shift towards high-end products [5][6] - The early launch of the Xiaomi 17 series, one month ahead of the typical schedule, indicates a proactive approach to market competition [5][6] User Reactions - Users on platforms like Douyin and Xiaohongshu have expressed mixed feelings about Xiaomi skipping the 16 and directly naming the new series 17, with some viewing it as a strategic upgrade while others see it as awkward [8] - Discussions on social media highlight concerns about Xiaomi's product quality compared to Apple, with some users criticizing the design mimicry while others believe increased R&D investment will enhance competitiveness [8] Brand Performance - According to the New Bang brand index, Xiaomi ranked third with a score of 825.8 in brand voice from September 14 to September 20 [4]