Wangfujing(SH:600859) Bei Jing Shang Bao·2025-09-23 11:28Core Insights - Beijing Friendship Store has officially reopened after four months of trial operation, marking a significant transformation in its business model and offerings [1][4] - The revamped store features a garden courtyard design and integrates multiple business formats, including dining, leisure, culture, and health, aiming to create a "city lifestyle circle" [1][4][8] Business Model Transformation - The new Friendship Store operates on a full-time model, moving away from traditional department store formats to cater to modern urban lifestyles, offering experiences from morning coffee to evening social gatherings [4][5] - The project emphasizes ecological construction and diverse consumer experiences, reflecting a shift in commercial renovation thinking [8] Historical Significance - Established in 1964, the Friendship Store has been a key venue for promoting traditional culture and international friendship, previously hosting 5.39 million foreign visitors annually [9] - The store has received the highest honor in the capital's tourism service industry, the "Forbidden City Cup," for eleven consecutive years since 1988 [9]