SAIC MOTOR(SH:600104) Zhong Guo Jing Ying Bao·2025-09-23 14:23Core Insights - The competition in the new energy vehicle market is intensifying, particularly in the plug-in hybrid segment, attracting more entrants [2] - In August, the wholesale penetration rate of new energy vehicle manufacturers reached 52.2%, an increase of 3.3 percentage points compared to August 2024 [2] - The sales of narrow-sense plug-in hybrids in August reached 368,000 units, representing a year-on-year growth of 5.0% and a month-on-month increase of 8.9% [2] Company Developments - Leading automakers like Geely and BYD have launched star products to strengthen their position in the plug-in hybrid market, achieving significant sales breakthroughs [2] - The launch of the Roewe M7 DMH, positioned as a "long-range mid-to-large luxury sedan," has garnered industry attention due to its competitive pricing of 85,800 yuan [2] - Roewe M7 DMH aims to penetrate the mid-to-large hybrid sedan market, emphasizing "super long range, ultra-low energy consumption, and full life cycle guarantee" as key consumer demands [2][4] Technical Features - The Roewe M7 DMH is equipped with the advanced DMH 6.0 super hybrid system, achieving a CLTC pure electric range of 160 km, surpassing the mainstream range of 100-150 km [3] - The vehicle offers a comprehensive range of 2050 km with full fuel and battery, and its fuel consumption is as low as 2L, costing less than 0.2 yuan per kilometer [3] - Unlike many competitors, Roewe M7 DMH provides a lifetime warranty on five major components, including the engine and battery pack, without mileage limits for the first non-commercial owner [3][4] Innovation and Market Strategy - The Roewe M7 DMH features the world's first "deep thinking AI model" and AI-assisted driving system, enhancing user interaction with advanced semantic understanding capabilities [4] - The company aims to offer a premium experience at a competitive price point, positioning the M7 DMH as a vehicle that provides a 200,000 yuan experience for a price of 100,000 yuan [4] - The emphasis on scaling production is seen as crucial for the brand's survival and growth in the competitive market [4]