Core Viewpoint - Wancheng Group (万辰集团) has submitted an application for listing on the Hong Kong Stock Exchange, with CICC and China Merchants Securities International as joint sponsors. The company is recognized as a leading and fastest-growing retail enterprise in China's snack and beverage sector, with significant growth projections for the coming years [1][4]. Company Overview - Wancheng Group is identified as one of China's leading and fastest-growing retail enterprises in the snack and beverage sector, with a projected GMV growth of 282% from 2023 to 2024 [4]. - The company's brand "Haoxianglai" is expected to rank first in China's snack and beverage retail brand list by GMV in 2024 and has surpassed 10,000 stores nationwide, making it the first retail brand in this category to achieve such a milestone [4]. - By June 30, 2025, Wancheng Group's store network is anticipated to exceed 15,000 locations, covering 29 provinces, municipalities, and autonomous regions in China, establishing a strong presence in economically developed areas and populous provinces [4]. Supply Chain and Pricing Strategy - Approximately 95% of Wancheng Group's products are sourced directly from brand manufacturers, utilizing a distribution network of 51 ambient warehouses and 13 cold chain warehouses [4]. - This sourcing model allows the company to offer prices that are 20-30% lower than similar products in large supermarkets and convenience stores, while maintaining healthy profit margins for both the company and its franchise partners [4]. Market Potential - The Chinese hard discount retail market is projected to reach a market size of RMB 1,013.8 billion by 2029, with a compound annual growth rate (CAGR) of 33.8% from 2024 to 2029 [6]. - Wancheng Group's product portfolio includes twelve core categories, with over 4,000 SKUs selected from a vast array, and each store typically stocks about 1,800-2,000 SKUs [6]. Financial Performance - The company reported revenues of approximately RMB 549.3 million, RMB 9.29 billion, RMB 32.33 billion, and RMB 22.58 billion for the fiscal years ending in 2022, 2023, 2024, and the six months ending June 30, 2025, respectively [6][7]. - Profit figures for the same periods were approximately RMB 67.85 million, -RMB 176.21 million, RMB 610.91 million, and RMB 860.50 million [6][7].
万辰集团300972.SZ)递表港交所 零食饮料零售门店网络已突破15000家