Apple(US:AAPL) 3 6 Ke·2025-09-24 02:55Core Viewpoint - The strong demand for the iPhone 17 series has led Wedbush to raise Apple's target price from $270 to $310, indicating a potential "real upgrade cycle" after years of sluggish releases [1]. Group 1: Sales Performance - Apple's stock surged over 4% on Monday, nearing historical highs, following the official release of the iPhone 17 series on September 19, which includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max [2]. - The iPhone 17 series is showing signs of the strongest launch in recent years, with demand for the iPhone 17 expected to be 10%-15% higher than that of the iPhone 16 [3]. Group 2: Production and Supply Chain - Asian supply chain checks indicate a planned production increase of about 20% for both the base and Pro models of the iPhone 17 [3]. - The iPhone 17 Pro Max has quickly become the hardest model to purchase, with delivery times delayed by several weeks in multiple regions [3]. Group 3: Market Expectations - Wedbush believes that the common Wall Street forecast of 230 million units shipped in fiscal year 2026 is too low, suggesting a more reasonable range of 240-250 million units [3]. - Other investment banks, such as Morgan Stanley and JPMorgan, have also noted strong demand signals, with JPMorgan raising Apple's target price to $280 based on extended wait times [4]. - UBS has taken a more cautious stance, indicating mixed demand, with the acceptance of the iPhone 17 Pro and Pro Max not matching that of the iPhone 16 during the same period [4].