Core Insights - Mercedes-Benz (China) Investment Co., Ltd. and ByteDance have signed an upgraded strategic cooperation memorandum to promote the integration of artificial intelligence (AI) technology across various business sectors [1][3] - The collaboration aims to enhance AI technology applications in areas such as intelligent assisted driving, smart cockpit, digital marketing, and customer operations [3][5] Group 1: Strategic Collaboration - The partnership is an upgrade following their initial collaboration with Volcano Engine in 2023, with the first Mercedes model featuring the Doubao large model set to launch this fall [3][5] - This collaboration marks ByteDance's significant step into the smart automotive sector [3] Group 2: Technological Integration - Mercedes-Benz established a research and development center in Shanghai in 2022, focusing on accelerating digital R&D [5] - The new electric CLA will feature the self-developed MB.OS architecture, allowing for seamless integration with top technology partners [5] - The smart cockpit AI platform will integrate ByteDance's AI capabilities for rapid application generation, enhancing user experience through a data-driven closed-loop system [5][6] Group 3: R&D Efficiency and Data Management - Mercedes-Benz's R&D team has developed a software development and operations platform, with Volcano Engine assisting in building a big data platform to enhance R&D efficiency [6] - The collaboration will leverage AI capabilities from Feishu to improve digital collaboration in R&D processes [6] Group 4: Digital Marketing and Customer Operations - Mercedes-Benz will work with ByteDance to explore new media marketing channels, utilizing Volcano Engine's strengths in big data and AI for deeper user insights [8] - The partnership will enhance customer operations through advanced cloud communication technology for precise information delivery [8] - The collaboration began in 2023, with the introduction of Volcano Engine into the Mercedes smart cockpit system [8] Group 5: R&D Network and Growth - Over 20 years in China, Mercedes-Benz has built a comprehensive R&D network outside Germany, with increasing investments leading to a "dual-engine" innovation strategy in Beijing and Shanghai [8] - The digital R&D team in China is the fastest-growing globally, responsible for various global projects, including new entertainment systems and intelligent parking features [8]
奔驰与字节跳动升级战略合作：以AI赋能跨业务数智化