Midea Group(SZ:000333) Sou Hu Cai Jing·2025-09-24 04:08Core Insights - Midea has undergone a personnel restructuring, with significant appointments across various departments including the air conditioning, washing machine, microwave and oven, and refrigerator divisions [2][4] Group 1: Personnel Changes - Zhang Yulong has been appointed as the Vice President of the China region and General Manager of offline business, previously serving as the Domestic Marketing General Manager of the Air Conditioning Division [2][4] - Feng Lin has taken over Zhang Yulong's previous role in the Air Conditioning Division [2][4] - The restructuring also includes new appointments in the refrigerator division's domestic marketing, indicating a broader organizational change [4][5] Group 2: Strategic Context - This restructuring follows Midea's earlier personnel changes in September, aimed at ensuring a simpler and more efficient organization [5][6] - The company is focusing on integrating its product lines and optimizing operations in response to market dynamics and cost efficiency pressures [6][7] Group 3: Market Performance - The domestic air conditioning market saw a retail revenue of 126.3 billion yuan in the first half of the year, reflecting a 12.4% year-on-year growth, driven by policy incentives, competitive pricing, and high temperatures [7] - Despite revenue growth, Midea's smart home business experienced a decline in gross margin to 28.52%, down 0.84 percentage points year-on-year [8]