DZCM(SH:603999) Ge Long Hui·2025-09-24 11:26Core Viewpoint - Reader Media (603999.SH) announced the transfer of 100% equity of Reader (Shanghai) Cultural Creative Co., Ltd. and 50% equity of Reader Rongchuang Technology (Beijing) Co., Ltd. to its wholly-owned subsidiary, Beijing Reader Tianyuan Cultural Communication Co., Ltd., to enhance brand operation, digital content resources, and new media development [1] Group 1 - The transfer is set to take place by June 30, 2025, and aims to strengthen Beijing Tianyuan's business operations and profitability [1] - The equity transfer will be conducted without any payment, and it will not affect the company's consolidated financial statements or constitute a related party transaction [1] - After the transfer, Reader Media will no longer hold equity in Shanghai Cultural Creative and Reader Rongchuang, while Beijing Tianyuan will directly own 100% of Shanghai Cultural Creative and 50% of Reader Rongchuang [1]