Core Insights - Jingtou Development held a product launch event for its "Forest Series" at Nanyuan Forest Wetland Park, introducing three main product lines: Park Forest, Vacation Forest, and High-end Forest, emphasizing the value of forest-themed living [1][2] Group 1: Customer Insights - The company conducted in-depth research among current project owners and potential clients, identifying three common values: pursuit of personal value and lifelong growth, internal exploration for meaning, and a shift from survival needs to emotional healing [1] - The three major value orientations derived from the research are: pursuit of life and vitality, nature and harmony, and exploration and innovation [1] Group 2: Innovative Practices - Jingtou Development summarized four innovative practices: super single projects in river valley parks, comprehensive operational support for commercial ventures, "local nature + non-standard commercial" super ecology, and communities that integrate natural art into life [1] - The new "Forest Series" lifestyle paradigm is rooted in nature and vitality, with each community located at the "heart of nature" and featuring a "non-standard commercial" space [1] Group 3: Community Features - Each forest community will include a "private sky garden" of over ten thousand square meters, low-density residential areas surrounded by terraced parks, and a community IP called "Forest Neighbors" that combines social activities, commercial operations, and sky gardens [2] - The "Nature Education Theme Garden" aims to reconnect urban elites with nature, while the "Forest Gathering Space" is designed to enhance family and community relationships through various living spaces [2] Group 4: Product Lines - The three main product lines were officially launched, with Park Forest represented by Beixi District, Vacation Forest by Tanggu, and High-end Forest catering to industry elites and highly educated families [2] - The Park Forest line aims to make the "20-minute park effect" a daily experience, while the Vacation Forest line creates an integrated living town for work, study, residence, and entertainment [2]
京投发展三大森系产品线解题“住有宜居”