Core Viewpoint - Wancheng Group is set to become the first A+H share listed company in the snack retail sector, having submitted its IPO application to the Hong Kong Stock Exchange, competing with its main rival, Mingming Hen Mang [2][9]. Group 1: Company Performance - Wancheng Group has experienced rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 million, -RMB 1.76 million, and RMB 6.11 million for the same years [3]. - The company's GMV saw a year-on-year increase of 282% from 2023 to 2024, with a significant rise in net profit of 50,358.8% year-on-year in the first half of 2025 [3][8]. - The snack and beverage retail business has become the core of Wancheng Group, contributing 98.9% to total revenue, while the original mushroom business has become negligible [4][6]. Group 2: Business Model and Strategy - Wancheng Group operates a model that eliminates middlemen through unified upstream procurement, allowing for greater profit margins and price advantages for downstream retailers [6][8]. - As of June 30, 2025, the company had a network of 15,365 stores, with 99.4% being franchise stores, which allows for significant market influence and direct procurement from manufacturers [6][8]. - The company does not charge franchise fees, only requiring a deposit and a one-time opening fee, which helps attract franchisees and ensures stable cash flow through a "payment upon delivery" model [8][11]. Group 3: Competitive Landscape - The snack retail industry is evolving into a "two super, many strong" structure, with Wancheng Group and Mingming Hen Mang as the leading players [9][10]. - In 2024, Wancheng Group's revenue was RMB 32.33 billion, while Mingming Hen Mang reported RMB 39.34 billion, indicating a competitive revenue landscape [10]. - Both companies are focusing on expanding their own brand products to enhance profit margins, with Wancheng Group's gross margin at 11.49% for the first half of 2025, compared to Mingming Hen Mang's 7.62% [11]. Group 4: Future Plans - Wancheng Group plans to use the funds raised from its IPO to further expand and upgrade its store network, enhance product offerings, improve logistics efficiency, and upgrade digital infrastructure [11].
万辰集团递表港交所：年营收323亿，上半年开店放缓