友谊商店改造“后院焕新”，老商场变成新“网红”

Core Viewpoint - The renovation of the Friendship Store marks a significant transformation aimed at revitalizing a historic commercial space into a modern, multi-functional urban area that blends dining, culture, and leisure, while preserving its historical essence [1][7]. Group 1: Renovation and Transformation - After four months of trial operation, the Friendship Store officially reopened on September 23, coinciding with the Wangfujing Group's 70th anniversary [1]. - The renovation included converting an old parking lot into an 800-square-meter green space known as "Friendship Garden," which has become a popular social spot [1][2]. - The store, originally established in 1964, has undergone several transformations, including a shift from a foreign exchange store to a public shopping venue in the late 1990s [4][6]. Group 2: Business Model and Strategy - The Wangfujing Group adopted a "one store, one policy" strategy for the upgrade, focusing on creating a diverse urban lifestyle circle that integrates various business formats [3][7]. - The renovation follows a "light intervention" principle, allowing merchants significant creative freedom while maintaining the original structure of the building [5][6]. - The project has attracted around 20 operational merchants, with plans for over 30, and employs a flexible cooperation model that reduces initial investment costs [6][7]. Group 3: Market Position and Future Outlook - The Friendship Store's transformation reflects broader trends in Beijing's commercial landscape, emphasizing the integration of culture, commerce, and tourism [7][8]. - The introduction of new brands and services, such as a second-hand trading platform and a youth hotel, aims to create an immersive experience for consumers [7]. - The successful transformation of the Friendship Store serves as a model for balancing historical preservation with modern commercial needs, potentially guiding future urban renewal projects [8].