BABA(US:BABA) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-24 06:54Core Insights - Douyin Life Services released the second phase of the 2025 Heartbeat Restaurant List, expanding coverage from 40 cities to 101 cities, with a total of 3,300 restaurants selected [1] - The list emphasizes dining trends centered around "atmosphere," increasing the weight of user likes and interactions in the evaluation process [1] Summary by Categories Restaurant Selection Criteria - The selection is based on "deliciousness" and focuses on the dining trend of "atmosphere," with user-generated content and real reviews playing a significant role [1] - 67% of consumers consider "good atmosphere" as one of the top three factors when choosing a restaurant for dine-in [1] Growth in Consumer Preferences - Content related to "atmosphere" on Douyin has seen a year-on-year growth of 101% [1] - Four major consumption trends related to atmosphere have emerged: Eastern aesthetics, natural landscapes, relaxed fashion, and future vanguard [1] Emerging Consumer Cities - The latest list has increased the representation of emerging consumer cities, including popular tourist destinations like Guilin, Dali, and Kunming, as well as culturally significant cities like Zunyi and Xianyang [1] User Behavior and Experience - Users are increasingly searching for restaurants with unique features and atmospheres for various occasions such as dates, gatherings, family outings, and anniversaries [1] - The Heartbeat List aims to help users discover restaurants that offer more than just good food, while also guiding businesses to enhance their environment and service experience, thereby driving dine-in growth and supporting offline consumption [1]