Core Viewpoint - The automatic price adjustment feature of Ctrip has caused significant frustration among hotel operators, leading to regulatory scrutiny and potential changes in the online travel industry landscape [2][10][18]. Group 1: Ctrip's Automatic Price Adjustment - Hotel operators have reported that Ctrip's "automatic price adjustment" feature frequently alters room prices without their consent, often resulting in prices that do not even cover costs [2][6]. - The process to disable this feature is complicated and time-consuming, leading to further dissatisfaction among hotel managers [10][12]. - Regulatory bodies have taken notice, with the Zhengzhou Market Supervision Administration recently addressing Ctrip for violating e-commerce laws by unreasonably restricting merchants' pricing rights [11][18]. Group 2: Regulatory Actions and Industry Response - Ctrip has faced multiple regulatory meetings, indicating a growing intolerance from authorities regarding its practices [3][5]. - The regulatory body has mandated Ctrip to rectify its practices, including revising contract terms and optimizing its pricing tools to protect merchant rights [11][18]. - New competitors like JD.com and Douyin are entering the market, offering favorable terms to hotel operators, which could shift the balance of power away from Ctrip [13][14][17]. Group 3: Market Dynamics and Future Outlook - The entry of new players is seen as a positive development for hotel operators, providing them with more options and reducing reliance on a single platform [17][20]. - The competitive landscape is expected to evolve, focusing more on service quality, technological innovation, and ecosystem development [18][20]. - As the market transforms, consumers may benefit from more transparent pricing and improved service quality, marking a shift away from the previous dominance of platforms like Ctrip [20].
携程被约谈,多家酒店举报其私自调价,旅游业要变天?