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小米进军欧洲,就在2027年

Core Insights - Xiaomi plans to officially enter the European electric vehicle market by 2027, with a clear strategy emerging for its expansion [1] - The company has already conducted on-ground research in Europe to establish a sales network and find partners [1][2] - Xiaomi aims to replicate its successful showroom model from China in Europe, focusing on user experience and showcasing its electric vehicles and smart ecosystem [2][3] Group 1 - Xiaomi's initial strategy in Europe will involve opening showrooms to allow potential customers to test drive vehicles and understand the complete product ecosystem [2] - Local production is not the first step for Xiaomi in Europe, but it is part of a long-term strategy to become one of the top five global automotive manufacturers within 15 to 20 years [3] - The company plans to use existing, market-validated models rather than designing new products specifically for Europe, having already delivered over 300,000 vehicles since entering the electric vehicle market [3] Group 2 - Xiaomi's slower market entry is justified by the need for thorough preparation to ensure product reliability and high standards for European consumers [3] - The company emphasizes that its products will not be random Chinese imports but will be tailored to provide the best user experience for European customers [3]