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奔驰本土化合作再进阶:联手Momenta, 与字节跳动升级战略合作

Core Insights - Mercedes-Benz and Momenta are set to launch a new urban and highway navigation assistance system (Level 2) that will first be featured in the upcoming all-electric CLA model, designed to meet stringent safety, comfort, and efficiency standards while addressing the needs of Chinese customers [2] - The system will cover highway, urban, and parking scenarios, enabling intelligent driving assistance from parking space to parking space, with plans for expansion to more Mercedes-Benz models in the future [2] - The development of the system utilizes local Chinese data and incorporates experienced driver inputs to ensure it aligns with local customer needs, adhering to Mercedes-Benz's rigorous testing standards [3] Collaboration and AI Integration - On September 23, Mercedes-Benz (China) signed a strategic cooperation memorandum with Beijing Zhitiao Network Technology Co., Ltd. to promote the integration of AI technology across business sectors, marking an upgrade in their collaboration following a previous partnership with Volcano Engine in 2023 [6] - The all-new electric CLA will be the first Mercedes-Benz model to feature the Doubao large model, enhancing the virtual assistant's capabilities with faster responses, extensive knowledge, and emotional recognition [6] R&D and Market Position - Over the past 20 years, Mercedes-Benz has deepened its local R&D efforts in China, establishing a comprehensive R&D network outside Germany, with significant investments leading to the creation of an "innovation dual engine" in Beijing and Shanghai [7] - The digital R&D team in China is now the fastest-growing team globally for Mercedes-Benz, taking on more global projects, including the next-generation rear entertainment system and intelligent parking assistance [7] - The company aims to leverage cutting-edge AI technology to enhance digital luxury experiences for Chinese customers, emphasizing a commitment to innovation and responsiveness to local market demands [7]