XIAOMI(HK:01810) Hua Er Jie Jian Wen·2025-09-25 09:16Core Viewpoint - Xiaomi is set to launch its 17 series smartphones on September 25, skipping the 16 series and aligning its naming convention with Apple's iPhone, showcasing confidence in competing directly with Apple [1][6]. Group 1: Product Launch and Features - The Xiaomi 17 series will feature the world's first Qualcomm Snapdragon 8 Gen 2 processor, built on a 3nm process with a peak frequency of 4.6GHz, marking a significant technological advancement [4][10]. - The new product line includes three models: Xiaomi 17 Standard, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all running on Xiaomi's self-developed operating system, MIUI 3 [4]. - The Xiaomi 17 Standard is positioned as a flagship with significant upgrades at no additional cost, while the Pro models target higher-end specifications [6]. Group 2: Financial Performance - Xiaomi's recent financial report for Q2 shows record revenue of 115.96 billion RMB, a year-on-year increase of 30.5%, and an adjusted net profit of 10.83 billion RMB, up 75.4% [5]. Group 3: Competitive Strategy - By skipping the 16 series, Xiaomi aims to directly compete with Apple's iPhone, reflecting a strategic shift towards high-end market positioning, emphasizing a blend of hardware and software integration [6]. - Xiaomi's confidence in this strategy is bolstered by its commitment to high-end product development, having invested over 100 billion RMB in R&D, with plans to increase this to 200 billion RMB over the next five years [7]. Group 4: Future Developments - Xiaomi's CEO Lei Jun will discuss the company's ventures into automotive and chip development during his annual speech, highlighting the significant investments made in these areas [8]. - The company has invested over 13.5 billion RMB in its chip development project, with a team of over 2,500 people, and plans to exceed 6 billion RMB in R&D spending this year [8].